A city is not built on a single vision, it is made up of a series of individual acts: a city defined by the individuals and the institutions that belong to it.

Real innovation comes from below.
A real, positive, and gentle city leadership in a fast growing world is only possible if every single citizen is involved, contributing with their acts and ideas to the collective development. Cities and institutions are made by individuals. We want to address those individuals; to reach everyone.

Barcelona, a Choral Movement.
Through a sustained initiative, we embrace the city’s vibrant culture, plurality and openness. We shed light on the fragmented and dynamic nature of Barcelona; the coral identity of a city in unison.

A sustained and harmonic act.
By narrating Barcelona through the lives of our citizens, we reclaim our city’s reputation and vitality. We reveal a real Barcelona and stake out its status as a global pacesetter.